MARKETING STRATEGY & ANALYTICS
Working within the real-world constraints of a small budget and limited staff, I took a research-driven approach—beginning the year with a content plan shaped by market data, audience behavior, and organizational goals. This allowed us to target and advertise efficiently—cutting marketing costs in half while increasing revenue by 93%.
SOCIAL MEDIA CONTENT
WEBSITE & USER EXPERIENCE DESIGN
This was an interactive webpage I created to help visitors learn about the species in the Native Plant Education Garden.
It not only made the education aspect of this garden easily accessible for visitors with an incredible depth of information, but also helped keep visitors from stepping on delicate garden plantings!
For years, the process of applying for a plot at the community garden consisted of several points of contact, message forwarding, little or no responses and frequently lost inquiries.
I decided to improve this system by setting up a simplified online application process with automations to move people along without any additional effort.
The result? Hours of extra labor saved every week and a positive user experience for our hopeful gardening applicants.
BANNERS & SIGNAGE
